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Insights
Best Practices in B2B Lead Nurturing: Building Strong Relationships
In the complex world of B2B sales, lead nurturing isn’t just about generating interest—it’s about building trust, understanding your...
Case Study: Strategic Customer Segmentation to Maximize Revenue and Profitability - Telecom
Objective The goal of this initiative was to ensure the right segmentation of 40,000 existing customer accounts for optimal account...
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